Getting Results Online

If your company is serious about online business you need to partner with an online media agency serious about achieving real results. Our hand selected team of online marketing experts specialise in developing custom designed integrated online strategies that successfully improve profits and sales. By combining elements of web design, search engine optimisation (SEO) and online marketing, i.e. search engine marketing SEM (including pay per click (PPC) advertising)  ICON Digital Media have helped companies grow their business strategically and organically.

To learn more about optimisation and online marketing keep reading.

What is SEO?

SEO means a great deal more than simply getting a #1 ranking in Google. Proper search engine optimisation is a carefully designed, individually customised process.
There are 3 main steps in the process:

  1. First, like any business, you need to identify your audience (your target Market).  Not only are you setting your website's goals and profiling your audience, at this stage you are also scouting your competition and evaluating what you need to do in order to 'dominate' this particular sector.
  2. Second, you take steps to get your website rank as high as possible in the search engines for those keywords that your audience is most likely to use.  This involves things you do to the site itself (if you are setting up a new website then you should ensure that it is search engine friendly from the ground up).  It also includes off-site activities which are all geard towards the process of having other websites link to yours.
  3. Third, you constantly track your website's progress in the search engines and make adjustments to your SEO strategy as necessary.

  4. Companies use SEO for a variety of purposes including:

    • Long Term Traffic Generation
    • Low Cost Traffic Generation
    • Brand Building
    • Competitive Advantage

Essentially Search Engine Optimisation is a technique used to bring targeted traffic in from search engines on a long-term, consistent basis. SEO is an important component of any online business strategy, and ICON Digital will show you the most effective methods to dominate search engine rankings for any niche or set of keywords.

What is SEM?

Search engine marketing, or SEM, is a form of Internet based marketing utilising advertising in an effort to promote companies, products, services or websites.  It achieves this by increasing online visibility through search engine result pages (SERPs) by displaying contextual, placement and/or inclusion based advertisements.

The beauty of search engine marketing is that adverts are only displayed to people who are actively looking for a particular product or service. Search engine marketing by its nature often provides faster short term results, therefore companies often utilise search engine marketing for:

  • Revenue or Lead Generation
  • Brand Building
  • Short or Long Term Campaigns
  • Fill in SEO gaps
  • Test the Market

What is PPC?

Pay per click is a term used to describe the pricing model utilised throughout search engine marketing and website advertising. Essentially it describes the process of advertisers paying a website or search engine only when their ad is clicked on by a user. In the case of search engines, advertisers typically bid on keyword phrases relevant to their target market. Whilst content sites commonly charge a fixed price per click rather than use a bidding system. Methods used to track the performance of a PPC campaign include: click through and conversion rates.